Digital and Content Marketing

Our Digital + Content Marketing Strategy starts with the thought that there are only 3 ways to get more sales
1. Sell more to your existing customers
2. Sell more often to your existing customers
3. Get New Customers - Generally six times more expensive to sell to someone who hasn't bought from you before
WE DEVISE A DIGITAL AND CONTENT MARKETING STRATEGY TO HELP YOU WITH ALL 3 (COST EFFECTIVELY)

framework
People Should Come to your website from:
  • Search CPC or PPC Advertising
  • Organic/Natural visits following searches and driven by SEO and content on your site
  • Directly to your website by typing in your web address
  • Emails you send out with links to content, product or offers on your site
  • Social Media Marketing from posts of your content on Facebook, Twitter, LinkedIn, Instagram, Pinterest
  • Affiliates (people who post your content through affiliate links on your behalf in exchange for a percentage of sales/visits driven
Our Content Marketing Strategy considers all of these and drives cost effective visitors to your site

The process to get you a great Digital Content Marketing Strategy

1. We help you immerse yourselves in your industry – LISTEN
– Who are the influencers?
– Trade Publications? 
– What do people care about?
• Do people care about different things at different stages of customer journey?
– What are people talking about?
• News
• Competitors
• Your brand (customer service) 
– Make sure you know what is happening
– Create Personas of each type of interested party. Eg. Buyers' Persona – what are they like - study all the information you have (sex, age, are they parents, likes, dislikes, social media preferences, how long did it take for them to buy, what pages did they visit, what other websites do they like etc etc)
2. Then we help you CREATE CONTENT to ENGAGE 
– Don’t just continually post about your products + offers
– Who do we want to reach - with what content
– Create a plan of Content
– For each persona and their appropriate stage in the customer journey 
– Make sure it is valuable and offers focused information pertinent to their interests at their stage of your buying cycle right from the initial stage (not knowing us) at the Top of the Funnel right through to Interest in and evaluation of our products and Services (Middle of Funnel) through Consideration to Buying From Us (Bottom of the Funnel).
 




Image from Digital Marketer 
content lifecycle
content planner
3. Then we help you get that content out in front of your potential customers through MARKETING COMMUNICATION (PPC Ads, Google Display Network Ads, Social Media and Social Advertising)
– Where are your Personas hanging out? 
– Which platforms?
• Google Search
• Google Display Network
• Facebook (including Social Advertising – see below). 
• Twitter
• LinkedIn
• Instagram
• Pinterest
– Who are the influencers?
• Engage with them 
• Comment on their content. 
• Establish a relationship with them. 
• Help them. 
• Create content that sits with (or opposes) the influencers' content

Social Advertising is almost certainly needed as the Average organic reach for image posts is now 3.73%.

4. Analytics – We need to Measure Social Media and align it with business goals
i. Start-up wanting to establish yourself as thought leaders
ii. Establish a community for a campaign or cause
iii. Capture new leads
iv. Nurture and build existing leads (personas) and move towards purchase
v. Get more web traffic
vi. Sell more product

5. Refine and do more of what works

YOU DO NOT SIMPLY WANT MORE FACEBOOK LIKES. YOU CAN’T BANK LIKES! 
WITH THIS DIGITAL + CONTENT STRATEGY YOU WILL ACHIEVE YOUR BUSINESS GOALS AND ALSO GET MORE LIKES AS A BY PRODUCT
Call us on 07989 077 778 or email webviz today.  Based in North Norfolk, Web Visibility Solutions Ltd serves businesses across the UK. 
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